The Tallahassee Museum, an iconic Tallahassee landmark for almost 60 years, launched a refresh of its corporate brand today, unveiling a new logo and an enhanced visual communications strategy.
“The new logo and our communications strategy will strengthen and reinforce the Museum’s mission and promise to enrich lives and build a better community,” said Russell Daws, president and CEO of the Tallahassee Museum.
The Museum initiated the brand refresh project last fall with Haley Sharpe Design, an international design firm, to develop a style manual and communications strategy that would further advance the institution’s interpretive master plan and strengthen the Museum’s current brand values.
“Our new logo, communications strategy and more appropriate visual identity better reflects how the Tallahassee Museum has grown.”
The interpretive master plan was initiated with Haley Sharpe Design in 2013, and has guided the organization through several changes in recent years.
“We have been making several important and noticeable changes over the last four years to ensure our community views us as being vibrant, engaging and relevant to their interests and needs,” said Daws.
The addition of the three Tallahassee Tree-to-Tree Adventures courses, Jim Gary’s Twentieth Century Dinosaurs exhibit, expanded education offerings and improvements to the Museum’s visitor center, wildlife trail, preschool and café are only the first results of the new interpretive approach.
The Museum has also seen rewards to these recent efforts.
“Attendance has grown over 40 percent in two years. We’ve also seen significant growth in our membership base and annual donations,” said Daws.
With the Museum’s 60-year anniversary on the horizon, the organization’s leadership believes this is an opportune time to introduce a fresh visual identity.
“Over the last 60 years, the Tallahassee Museum has really matured from its original place in the community as a local children’s museum to a regional venue for education, culture, arts and entertainment for people of all ages,” said Michael Carter, chair of the Museum’s board of trustees.
“We have an exciting vision for the Museum’s future, and today’s brand refresh is just one of many steps we will be taking to bring our vision to reality,” said Carter.
Next year, the organization plans to roll out even more improvements as part of their interpretive master plan, and through the recent study by Downs & St. Germain Research showing the Museum’s 11.7 million annual impact, the Museum can now demonstrate its significant role in the local economy.
“The Tallahassee region is growing and changing with exciting projects, and It is our intention to ensure the Museum keeps pace with our community’s growth and economic development and is viewed as a vital partner in our community’s future success,” said Daws.